“12 POWERFUL WAYS TO INCREASE ENGAGEMENT FOR MORE
FACEBOOK FREE TRAFFIC”
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Note :-
BECOME SUCCESSFUL WITH A HIGH INCOME AND BUILD YOUR OWN PROFITABLE BUSINESS. READ THIS AMAZING BLOG “12 POWERFUL WAYS TO INCREASE ENGAGEMENT FOR MORE FACEBOOK FREE TRAFFIC”. LEARN THE BEST TECHNIQUES EVER TO GENERATE INCOME FAST. A COMPLETE BUSINESS SOLUTION FOR EARNING MILLIONS OF DOLLARS IN EASY STEPS.TRUST ME, THIS BLOG IS GOING TO HELP YOU TO WORK ON FACEBOOK AND GAIN PROFITS.
CONTENT
INTRODUCTION...........................................................................................
1. POST AT PERFECT TIMES....................................................................
2. POST CONTENT THAT IS FAN CENTRIC
3. IDENTIFY YOUR POPULAR POSTS....................................................................
4. GET YOUR PHOTO HOUSE IN ORDER................................................................
6. ALIGN YOUR WEBSITE CONTENT TO WHAT WORKS WELL ON FACEBOOK...........................
7.USE A COMPELLING CALL TO ACTION IN YOUR POSTS..................................
8. USE VIDEO....................................................................
9. MAKE YOUR POSTS SHORT....................................................................
10. KNOW WHAT YOUR AUDIENCE WANTS.................................................
11. ASK YOUR AUDIENCE A QUESTION................................................
12. FACEBOOK STORIES....................................................................
CONCLUSION....................................................................
INTRODUCTION
If you want more free traffic from Facebook then the best way to do this is to increase the amount of engagement that you get with your posts. Engagement is an action that a Facebook user takes in respect to your posts.
The
most popular forms of engagement are commenting, liking your posts and sharing
them but engagement can take other forms such as clicking links and tagging you
in other posts. All of this engagement helps you to improve you organic reach.
When
your posts have a lot of engagement this will help to get them increased
exposure in the news feeds of your audience. Getting more shares and likes will
help you to reach the extended network of your audience.
Having an engaged audience should be at the top of your priority list when you want to drive as much free traffic from Facebook as possible. There is nothing better than having a Facebook audience that wants to interact with you and your brand.
(1)
POST AT PERFECT TIMES
You know that increased post engagement will
curry favor with Facebook and their algorithm will help you to extend your
reach. So it is worth you identifying the best times to make posts and get this
timing really perfect.
It is just common sense – if you add your
posts at the times when your audience is the most active then you significantly
increase your chances of getting more shares, likes and comments. Fortunately
there is data driven research to help you identify the best social media
posting times so that you can align your posting schedule with these.
Posting at random times and expecting a lot of engagement just doesn’t make sense. So go to your favorite search engine and search for “best times to post on Facebook”. You will see the results of data driven research that you can use.
There are a number of Facebook content
scheduling tools available and we recommend that you look into these. Most
offer a free service but there will be limits on the number of posts that you
can schedule. You should be able to find a low cost scheduling tool that will help
you to synchronize your posting days and times for optimum results.
(2)
POST
CONTENT THAT IS FAN CENTRIC
Do you give your audience what they really
want on Facebook? Most marketers don’t do this and then wonder why their
engagement levels are so low. Let’s say that you are a local restaurant using
Facebook for marketing. Does that mean that everything you post has to be about
food or drink – no certainly not!
When you think about it, there is only so much that you can talk about
any niche on a day to day basis. What you don’t want to do is to start to
repeat your content because if you do this you will certainly lose part of your
audience.
Think about your Facebook content in this way
– it is about your audience and not about you! Of course you want your fans to
know, like and trust you but you don’t want to force yourself down the throat
of your audience all of the time.
What you need to do is
to find some current content that will engage your audience. A good way to do
this is to ask yourself some questions:
What real world events can I use in my posts?
There is always
something going on that you can use to link your business to. For example,
every year there is International Women’s Day so you could create a post about
how you support this and you are offering half price for the ladies in your
restaurant.
What facts or statistics will interest my
audience?
If you are in the restaurant business then
there are facts and statistics released all of the time about obesity, healthy
eating and so on. You can really use these to your advantage. Ask your audience
how they feel about the statistic or fact and watch the comments roll in.
How can you make your audience laugh?
This
is a really good question. People like Facebook because they can keep in touch
with their friends and family and they can be entertained. So entertain them!
There are thousands of funny videos on YouTube for example and you should be
able to find something that relates to your niche.
It really is all about your audience. Making
posts about yourself or your business is not going to drive much engagement.
Use an 80/20 rule here – 80% of your content is for your audience and 20% is
about promotion.
Your audience will appreciate that your content is a “mixed bag”. It will make them more curious about what you will post next. They will look forward to seeing your future posts which is just perfect.
(3)
IDENTIFY
YOUR POPULAR POSTS
If you have been making posts on Facebook for
a while then you can easily identify which of your posts were the most popular
with your audience. By looking inward like this you can see what type and
format of content really resonates with your audience.
It is likely that you are going to have some
posts that just really performed well. They got a ton of shares, likes and
comments because your audience really loved the content. Don’t just dismiss
these posts as something out of the ordinary – analyze them to see why they did
so well.
The aim here is to learn all that you can from
your successful posts so that you recreate this engagement love with your
future posts. Did you use an appealing meme? Did you answer a specific question
in detail? Did you show your audience how to do something useful?
It is so easy for you to keep your finger on the pulse with your top performing posts using Facebook Insights. You can see all of your posts and the amount of engagement that they received as well as the reach of the posts.
(4)
GET
YOUR PHOTO HOUSE IN ORDER
Facebook users will
always be more attracted to good looking visuals. The vast majority of content
on the platform is image based. The reason is obvious – it is a lot more
interesting than a bunch of text or a boring link. So one of the easiest things
that you can do to increase your engagement on Facebook is to get your photo
house in order.
Your
audience does not want to see a lot of stock photos in your posts. So many
marketers do this and it never works that well. The types of images that you
use in your post are going to make a significant difference to your engagement
levels.
So what is the answer? Take your own
photographs and use these in your posts. Forget about being camera shy – your
audience wants to know, like and trust you which you will hear often in this
special report.
They want to see you and other people in your
business. Photos of you and your partner are also good. It is important that
you use the right images that portray your personality. Always remember that
Facebook is a social platform. So get social with your own photos.
A captivating image on Facebook will literally stop users in their tracks. People tend to scroll down their news feed a lot and if they see an interesting image they will stop to take a closer look. The most effective photos are stunning landscapes that have striking colors. Amusing photos are very popular too so get creative!
(5)
MAKE
RESPONDING TO COMMENTS A PRIORITY
Using Facebook to generate free traffic is
rarely a “set it and forget it” activity. You want users to comment on your
posts and when they do you need to respond swiftly to these comments. Someone
has taken the time to add a comment so you need to respect this and respond
accordingly.
Research has shown that businesses that respond to comments on their
posts have a lot more success on Facebook than those that don’t. A lot of the
time a comment is actually a question from someone in your target audience.
Other people will have the same question in their mind so by answering this you
will make a lot of your audience happy.
You need to know this – it is expected that
businesses respond quickly to comments on Facebook these days. We understand
that people live in different time zones but do everything that you can to
respond fast. Research has shown that four hours is a reasonable time for a
comment response and will meet the expectations of a Facebook audience.
Replying to the comments that you receive on your posts shows that you care about your audience and you are listening to what they have to say. When you respond properly you will encourage more of your audience to leave comments on future posts. You can set up a chatbot to respond fast for you if you want.
(6)
ALIGN
YOUR WEBSITE CONTENT TO WHAT WORKS WELL ON FACEBOOK
You want to get as many shares, likes and comments as possible on
Facebook. The more shares, likes and comments you have, the more you will know
that the content that you are providing is resonating with your audience. You
are giving them what they want.
If you know that a certain type of content
creates a great deal of engagement why wouldn’t you add this type of content to
your website or blog? There is lots of research and statistics to support this.
The most popular type of content on Facebook
all of the time is:
- Quizzes
• Heartwarming
stories
• “How to”
guides
• Bold opinion
posts
• Shocking or
surprising statistics
To replicate this on your site does not mean that you have to compromise on quality. Use titles for your posts that pique the interest of your site visitors. Most will be Facebook users anyway and they will appreciate it if you take a similar stance with your website.
(7)
USE A COMPELLING CALL TO ACTION IN YOUR POSTS
We
think that this is obvious but you would be surprised how many Facebook
marketers drop the ball with this. You have spent a long time creating a
perfect Facebook post and then you don’t ask the user to do something – it just
doesn’t make any sense.
If you want people to take action on Facebook
(or online in general) then you need to tell them what to do. Some people are
uncomfortable with this but it is true and you need to do it. You need to
include a call to action (CTA) with your posts.
You need to bear in mind that Facebook has been cracking down on
“engagement bait” posts for some time now. A few years ago you could say things
like “smash a like on the post” and “share this post with your friends”. The
Facebook algorithm will restrict your reach if you do this often enough.
But
that doesn’t mean that you should shy away from adding a compelling CTA to your
posts. You need to tell your audience that you really want to hear from them
and that their opinion matters.
One of the best forms of CTA is to ask a question in your post. Plan for a sequence of posts where you will pick the brains of your audience. Don’t outright beg for shares, comments or likes because this could get you into trouble.
(8)
USE
VIDEO
Videos are immensely popular on Facebook.
Facebook users consume over 8 billion videos each day. The simple fact is that
users would much sooner watch a short video than read a lot of text. You could
call this laziness, but often it will be preferable or more convenient for the
user to consume your content in this way.
If you are not posting videos to Facebook then
you are missing out on an opportunity to drive free traffic. The problem with
videos is that they take time and effort (and often money) to make so this puts
a lot of marketers off. But the engagement you will get from good videos will
certainly be worth it.
A lot of marketers make the mistake of uploading their videos to
YouTube and then posting links to these in Facebook. You will get far more
views if you upload the video to Facebook itself. This is known as “native
video” and Facebook will always prefer this over links to external sites such
as YouTube.
Of course you should have a YouTube channel for your marketing, what
we are recommending is that you take this video content and repurpose it for Facebook.
Making a square video rather than the 16:9 aspect will help. This is because
most Facebook users will be on their mobile devices.
There are a number of online services that you
can use to create Facebook “square” videos. There are some free options, but if
you plan to post a lot of video content (and you should) then you will probably
need a paid option. These are not usually very expensive.
Something that will really drive engagement is using Facebook Live. Users really like live content and you can get significantly higher numbers of views, and therefore traffic, if you go down the live video route.
(9)
MAKE
YOUR POSTS SHORT
Facebook users do not want to read long posts.
You will get far more engagement if you keep your posts brief. If you need to explain
something in detail then create a brief post and a link to your website where
more information is available.
Most Facebook users view their news feeds on a
mobile device. They are seasoned “scrollers” and if they see a really long post
from you they are going to avoid it in most cases. Even desktop users will not
appreciate long Facebook posts. So if you are used to writing long posts then
you need to get out of this habit as your engagement rates will suffer.
Here are some good examples of short posts
that are likely to get a high level of engagement:
• Asking your
audience a quick question
• Providing
a quote or interesting statistics from an article where users can click through
to read the article in full
• Images that
contain witty or snappy statements
Just a single sentence can really grab the attention of your audience. They want to know more so they click through to your website. By keeping your posts short and simple like this you will increase the free traffic that you get from Facebook.
(10)
KNOW
WHAT YOUR AUDIENCE WANTS
We have touched on this already – it is really
not important what you think is interesting or entertaining it is what they
think that really matters. You have to find out as much as you can about your
audience.
Facebook Insights can provide you with the
information that you need to understand your audience. Do not overlook this
powerful resource as it can provide you with a lot of detail that you probably
won’t have been expecting which you can use to connect better with your audience
in the future.
One thing that we recommend that you do is to
create a persona for your audience. This involves identifying a member of your
audience based on their age, gender, interests, location and so on. You can
find some great resources online to help you to do this.
If you are new to Facebook marketing then join relevant groups for your niche. Take the time to go through a number of the posts in these groups to see which ones had the highest engagement levels. Use what you find as inspiration for creating your own posts.
(11)
ASK
YOUR AUDIENCE A QUESTION
Not enough Facebook marketers do this.
Facebook users like responding to questions. It’s human nature to provide an
answer when you are asked a question. When you ask the right questions you will
find that your audience responds with a lot of comments. So what are the best
questions for you to ask?
Here are some good ideas for you:
• Do you agree
that (add a statement or opinion)?
• How do you
(ask how they decide about something for example)?
• Why do you
like (a certain product etc)?
• What is your
favorite (something related to your niche)?
A good thing to do with questions is to ask your audience what type of
content that they want to see from you in the future. The best way to do this
is to give them a numbered list of choices. All they then have to do is enter a
number in the comments. You can tell them that if what they want is not in the
list just add it as a comment.
Make it as easy as you can for your audience. Just asking “what content do you want” requires them to think and then reply with their choice. If they just have to choose something from a list and type a number that is really easy for them to do. Don’t expect your audience to work hard on Facebook because they won’t.
(12)
FACEBOOK
STORIES
If you are familiar with Instagram stories you will know that they
appear at the top of user news feeds. Well the good news is that they work the
same way on Facebook as well. This will get more eyeball activity for you and
should increase your engagement.
Stories will take some effort to put together
but you do not have to strive for perfection here because users will not expect
this. Use Facebook stories to build a stronger connection with your audience.
When you create good Facebook stories you will
build a stronger desire within your audience to see more of your content. Some
users will spend time on your Facebook Page checking out previous posts that
they missed.
There is evidence from Facebook themselves that shows a high percentage of users became more interested in a business or individual after seeing their stories. So make stories a regular part of your Facebook content strategy.
CONCLUSION
Increasing your engagement is the best way to get more free traffic from Facebook. All of the 12 methods in this special report work and are easy to do.
Giving your audience what they want is the name of the game. So
implement these techniques starting today and watch your engagement levels soar
– and your free traffic too.
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